Sustainable Innovation 2010 Creating Breakthroughs: Green growth, Eco-innovation, Entrepreneurship and Jobs Part of the "Towards Sustainable Product Design" series of conferences 15th International conference 8th–9th November 2010 RDM Campus, Rotterdam, The Netherlands
The world will see major changes resulting from the greening of economic stimulus packages that will create new investments, businesses, products, technologies and jobs. Korea and China are leading the way and have already been spending money. However, the majority of money is predicted to start being distributed in 2010. In parallel, both Korea and Japan have announced their aim to each create one million green jobs resulting from their investments. Behind the scenes, the United Nations and the World Economic Forum are contributing to the development of thinking and learning through their Green Economy projects. This coupled with growing media interest associated with the UNFCCC (United Nations Framework Convention on Climate Change) in Copenhagen in December 2009 will ensure that awareness of both threats and opportunities of climate change will be high-profile. A key underlying theme being how global society moves towards a model of low-carbon prosperity.
Major investors are now starting to move money, experience and expertise back into the space with a clear focus on energy and resource-efficient solutions and technologies. George Soros has recently announced an investment of $1 billion over ten years in The Climate Policy Initiative and Warren Buffet's "Build Your Dream" (BYD) electric vehicle car company has completed major deals with thirteen provincial Chinese governments. In addition, there are likely to be more disruptive innovators entering the "green" market aiming for mass market change, e.g. the recent launch of the Google car by Google.
In addition, there is growing worldwide discussion over what is a "green" or sustainable product. This is going to be accelerated by, for example, the launch of Walmart's Sustainable Product Index which will have a major impact on global supply chains. This will be a challenge for the unprepared but an opportunity for those that are proactive. There is no easy answer. Global companies, innovators and entrepreneurs alike are grappling with the need to develop and implement strategies to create, produce and commercialise products, services, technologies and new business models that have lower environmental impact that generate social and financial benefits. Leadership and creativity will be needed, if the opportunities are to be recognised and accepted.
Sustainable Innovation 2010 will provide a platform to discuss the future opportunities and challenges related to the design, development and commercialisation of sustainable products, services, technologies and new business models. Sustainable Innovation 2010 will include invited and refereed papers from academics, consultants, entrepreneurs, investors, technology providers, designers, sustainability, environment and Corporate Social Responsibility (CSR) managers as well as other business functions. The event will be a unique learning experience, networking space and an opportunity to think! Delegates will come globally from large companies, entrepreneurs, as well as academia, government and non-governmental organisations (NGOs). The conference is supported by an international Advisory Board.
Sustainable Innovation 2010 welcomes conceptual and research-based papers covering sustainable innovation, technology, product and service design and development. Papers particularly focused on the relationship between sustainable innovation, products, technology, entrepreneurship and job creation related to the following topics are particularly welcomed:
Sustainable Consumption & Production
Green public procurement
Supply chain management
Sustainable product design and development
New business models
Education, training and skills
Collaborations and partnerships
Sustainable Innovation 2010 will provide a range of benefits to speakers and delegates:
Forum for new ideas and concepts
Presentations from leading researchers, practitioners and policy-makers
New research, results and thinking
Opportunities to meet business, government and academia
Over 1600 delegates from over 40 countries have attended previous conferences
15th international conference
Conference papers: please email SI10@ucreative.ac.uk, fax or post up to 500 words describing your proposed paper by 26th April 2010. The paper will then be sent to the Advisory Board for evaluation and authors will be given feedback by June 2010. The "top 30" highest-rated papers will be invited to present at the conference and will be published in conference proceedings (with ISBN). Following disccusion with conference chairs the top papers presented at the event will be invited to publish in Greener Management International (GMI) the leading quarterly management journal drawing together strategic environmental and sustainability issues as they affect organisations worldwide. GMI enjoys a global reputation for innovation, readability and quality. With an international Editorial Board of over thirty professional and academic experts, GMI maintains rigorous standards for contributions. Please only submit abstracts if you have a budget to attend the conference, which includes the registration fee.
For more information on Sustainable Innovation 2010 please contact: Martin Charter Director The Centre for Sustainable Design University for the Creative Arts UK